London 2011 - a Maximum Deadlift Contest (rising bar) to break the world record - and at the start of the day the DEADLIFT WR was 410kg.

By the end of the day that weight had been SMASHED 9 TIMES!

All the Deadlift GREATS of that year were there. FELIX, HOLLANDS, SHAHLAEI...

And BRIAN SHAW!

SHAW would win his 1st WORLD'S STRONGEST MAN TITLE later that year.

Watch STRONGMAN HISTORY!

Giants Live - London ExCel Arena, 2011