Overview of a 3d animated industrial visualization used for business sales & marketing purposes. This industrial visualization is used as an introduction for a sales & marketing presentation.

The basic idea starts with a simple sketch on paper (done by the customer) which is then blocked out (just getting the basic idea). Then the 3D models are brought in as well as animations. This provides an interesting introduction into the concept presentation (or offering) for potential customers. This is a pretty fast workflow which can be used to support marketing & sales presentations for new and existing customers.

In todays landscape it is important to capture the interest of (potential) customers fast. A great way of doing this is through the use of visualization. Include actual drawings or buildings or even sketches in the presentation to capture and hold interest. This great increases the chances to turn leads into customers or spark (more) interest with existing customers.

This animated (animation) presentation was created based on a paper sketch and (basic) assets to generate a factory (process) overview. This was used as a sales presentation to start a presentation and provide an overview for management and other business stakeholders.

MotionGraphics are introduced to reveal the 3d models, just as an additional interesting visual aspect.