Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn.

🤘 CHAPTERS
00:00 – Intro
03:03 – What would be product-led growth and sales-led growth if they were a board game
08:03 – Cutting through the jargon 
11:57 – Breaking down product-led growth
15:38 – Breaking down sales-led growth
17:22 – When to choose between PLG or SLG
19:55 – Step-by-step guide with a sales-led company
29:21 – What is the most difficult scenario for a sales-led company
37:23 – The 4 categories of people you need to serve
39:30 – How to identify the key "aha" moment
58:23 – Summary
01:00:07 – Leah's top 3 resources

Episode page: https://podcast.everyonehatesmarketer...
Daily emails: https://www.everyonehatesmarketers.com

🤘 RESOURCES MENTIONED
Superforecasting: The Art and Science of Prediction by Dan Gardner and Philip E. Tetlock
The Science Of Scaling Podcast
Elena's Growth Scoop Substack

🤘 CONNECT WITH LEAH
Web: https://www.leahtharin.com/
LinkedIn: https://www.linkedin.com/in/leahthari...
Substack: https://substack.com/@leahtharin

🤘 CONNECT WITH LOUIS
Web: https://www.everyonehatesmarketers.com 
LinkedIn:   / louisgrenier  

🤘 THINGS I SELL THAT I'D LIKE YOU TO BUY
The F*cking Fast Buyer Insights [F²BI] System: https://products.stfo.io/ffbi