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In the modern world, we are surrounded by all sorts of logos, so often we don't even think about how elaborate and complex they are. Creating a logo is not a simple thing: it must be original, memorable and concise. Even the simplest trademark logo, consisting of only three and a half letters, takes many hours of work. The marketing specialists discuss every dash, every stroke, check the slant down to the millimeter, try hundreds of combinations of different colors and shades.
Some companies, however, have gone even further. They come up with fantastic ideas and sometimes there’s a whole story behind their creation. Today we will unravel the secrets behind the logos of the world's most recognized companies.

00:00 - Welcome!
00:54 - VAIO
01:40 - Apple
02:52 - Paramount Pictures
03:51 - Levi’s
04:35 - Adidas
05:13 - Google
05:59 - Amazon
06:24 - Toblerone
07:08 - Baskin Robbins
07:47 - McDonald’s
08:40 - Domino's
09:07 - Hyundai
09:25 - BMW
10:01 - Mercedes-Benz
10:26 - Toyota ***    / @incredible-qq2zi   SLICED ► https://goo.su/v3QLR