Niclas Lilja, founder of Younium, shares the story of how his company reached 200 paying customers and an average annual contract value (ACV) of $30,000. He delves into the evolution of Younium from its inception in 2017, detailing the growth strategies, challenges, and milestones along the way.

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Timestamps:
0:00 - Introduction: Overview of Younium’s journey
0:30 - Background of Niclas Lilja and the genesis of Younium
1:20 - The early challenges and first customer acquisition
2:50 - Overview of Younium’s product and services
4:15 - Growth strategy and scaling up from startup to 200 customers
5:40 - Key financial metrics and revenue growth
7:10 - The role of engineering and product development
8:45 - Sales strategy and team structure
10:10 - Customer success stories and impact on their businesses
11:35 - Future goals and expansion plans
13:00 - Funding journey and capital efficiency
14:25 - Insights on entrepreneurship and SaaS
17:20 - Closing thoughts and key takeaways

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By the numbers.
See charts and graphs here: https://getlatka.com/companies/younium

Founded in 2017.
$4.5m ARR in 2023.
$1.6m in revenue in 2021.
$10m capital raised.
200 paying customers.
60 employees.
20 engineers.
$2,500 ARPU.
$30,000 ACV.

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