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Blue vs. green bubbles. SMS vs. RCS. Google vs. Apple. Closed vs open. Exclusive vs. cross-platform. Rage vs The Machine. Whatever. From iMessage for Android or the web, to Universal Profile, to… Messages+ where anybody can have bougie gold bubbles for just $3 a month! Kidding. Kinda! Everyone’s posting their hottest of iMessage hot takes, and so I’m going to post one that’s just stone freaking cold!

🚀 Future of Apple tech:    • Future of Apple Tech — The Deep Dives!  

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🔗 LINKS

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https://arstechnica.com/gadgets/2021/...

https://www.buzzfeednews.com/article/...

https://www.engadget.com/blackberry-o...

https://appleinsider.com/articles/22/...

https://www.theverge.com/2021/4/27/22...

https://www.droid-life.com/2022/01/31...

https://twitter.com/Android/status/14...

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Jacob Uribe, John Malkin, Ryan Parman, Roy Burns, Henk van Ess, Paco Arango, Rich Stakounis, Chad Potts, Daniel Pinto, Rod Gray, Daniel Z Wilkerson, Daniel Pasco, Jeffrey David Marraccini, Steven Kaplan, Mark Lussier, Martin Perry, Christopher Wiggins, Dude, Jon Wheeler, Josef, Frederick Lakes Jr., Steven Perry, Michael Dreves, Sam Fingold, Sven Jasper, Kyle Giglio, Brian Jones

🗂 CHAPTERS

0:00 - Intro
0:02 - Overview
0:25 - The problem
0:34 - OG SMS app (2007)
0:40 - Green apps vs. Blue apps explained
0:56 - Why SMS only?
1:02 - Messages app (2009)
1:05 - MMS is added
1:36 - Steve Jobs vs. SMS
1:59: SMS vs. BBM
2:20 - SMS profits
2:38 - Carriers won't help Apple
2:53 - iPad and SMS
3:08 - FaceTime instead of Phone
3:17 - iChat but... no
3:55 - iMessage (2011)
4:22 - iMessage: Phone number vs. Email address
4:42 - iMessage and SMS fallback
5:42 - Green vs. Blue bubbles explained
5:25 - The global messaging market
5:41 - RIP BlackBerrry and BBM
6:01 - Facebook buys WhatsApp
6:12 - Google's many failed messengers
6:46 - Why messaging is so fragmented
7:15 - iMessage market share
7:45 - iMessage and US teens
8:07 - Why US teens like iMessage
8:25 - Why US adults use Facebook
8:53 - iMessage matures (2016)
9:08 - iMessage and SMS security
9:43 - iMessage and SMS annoyances
10:06 - iMessage and exclusivity
10:32 - iMessage for Android
10:50 - Why Apple won't make iMessage for Android
11:13 - What if Apple made iMessage for Android?
11:27 - iMessage for Android barriers of entry
11:47 - iMessage for Android and Sherlocking
12:18 - Apple's history with cross-platform services
12:39 - Why Apple Music and TV are cross-platform
13:06 - Apple and business realities
13:25 - iMessage+ (Kidding! Kinda!)
14:04 - iMessage .com
14:41 - RCS
15:06 - RCS and phone numbers vs email
15:24 - Google maps back tapbacks
15:32 - Android tries to shame Apple
15:54 - When Apple updates Messages
16:18 - RCS security issues
16:34 - RCS carriers vs. self hosted
16:57 - RCS realities

🚨 DISCLAIMER

This channel does not produce sponsored or paid reviews. Companies occasionally loan sample products to facilitate reviews but provide no payment and get no editorial input, content approval, or advanced previews. They see them for the first time when you do.

Links may contain referrals for affiliate programs that provide this channel with a tiny commission should you make a purchase. They likewise receive zero editorial input or consideration.

🍎 Some video and images courtesy of Apple Inc.
📷 Some video and imagery supplied by Getty Images and/or AP Archives
🎸 Some music supplied by Epidemic

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