Roger talks about what matters in life, because it will determine the path you take. It is not the answer that is important it is the fact you ask the question.

Roger Christie is Managing Director of Social2Business Pty Limited, a company he founded in 2013 with the intention of building Australian business’ proficiency in the use of social principles, data and technologies to improve business outcomes. With almost a decade’s experience across traditional, social and digital communication and consulting, Roger understands the challenge facing many organisations in realising the full potential of doing business in the digital age.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx