Ed Catmull (Pixar Founder): We've Got "Failure" All Wrong
97th Floor 97th Floor
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 Published On Jan 31, 2022

When things go wrong, we're not failing—we're just doing business.
We're just in the middle of solving problems.

In an exclusive sit-down at 97th Floor's client and partner Mastermind event, 97th Floor CEO Paxton Gray interviews Pixar Founder Ed Catmull about our relationship with the word "Failure" and what he learned from Steve Jobs.

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