Barnes and Noble has a new CEO with a back-to-basics vision. Will it be enough for it to survive against the shark-like Amazon? Let's talk about it!

🗞️ Resources Consulted 🗞️
https://www.theverge.com/23642104/bar...
https://www.nytimes.com/2023/10/17/st...
https://www.wsj.com/video/series/the-...
https://www.npr.org/2023/03/07/116129...
https://www.publishersweekly.com/pw/b...
https://thefordhamram.com/93797/opini...
https://www.businessinsider.com/barne...
https://www.barnesandnobleinc.com/man...
https://retailwire.com/discussion/sho...
https://www.forbes.com/sites/johnkott...
https://knowledge.wharton.upenn.edu/p...
https://brandingstrategyinsider.com/t...
https://www.fastcompany.com/90834188/...

⏳ Chapters ⌛
0:00 Barnes & Noble has a new strategy
01:13 A Brief History of Barnes & Noble Booksellers
03:26 B&N Gets a New CEO
04:36 The New Strategy
08:25 The Bookstore Experience
09:58 How Barnes & Noble Can Stand Up to Amazon
11:05 Let the Experience Be the Experience
12:36 Let's Chat in the Comments!

What I use to record my videos:
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🎤 Microphone: https://amzn.to/3n4W9Ah

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Outro music by Antony Raijekov under an Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) License (https://creativecommons.org/licenses/....

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