Reducing Motion Sickness in Self Driving Cars By Jaguar Land Rover
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 Published On Aug 7, 2020

Jaguar Land Rover is pioneering software that will reduce motion sickness by adapting the driving style of future autonomous vehicles, to continue to provide our customers with the most refined and comfortable ride possible.

During the first phase of the project, a personalised ‘wellness score’ was developed which could reduce the impact of motion sickness by up to 60%. Experts at Jaguar Land Rover’s specialist software engineering facility in Shannon have now implemented that score into self-driving software.

The intelligent software combines 20,000 real-world and virtually-simulated test miles to calculate a set of parameters for driving dynamics to be rated against. Advanced machine learning then ensures the car can optimise its driving style based on data gathered from every mile driven by the autonomous fleet.

This technology can then be used to teach each Jaguar and Land Rover vehicle how to drive autonomously, while maintaining the individual characteristics of each model, whether that’s the thoroughbred performance of a Jaguar or the legendary capability of a Land Rover. All helping Jaguar Land Rover’s continued development of the ultimate cabin experience in an autonomous, electric and connected future.

Motion sickness, which affects more than 70 per cent of people*, is often caused when the eyes observe information different from that sensed by the inner ear, skin or body – commonly when reading on long journeys in a vehicle. Using the new system, acceleration, braking and lane positioning – all contributory factors to motion sickness – can be optimised to avoid inducing nausea in passengers.

As a result of the project, engineers are now able to develop more refined advanced driver-assistance systems (ADAS) features on future Jaguar and Land Rover models, such as adaptive cruise control and lane monitoring systems. The in-depth knowledge is helping Jaguar Land Rover design and manufacture capable and advanced vehicles, both now and in the future.

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