In this episode of the Brand Gravity Show, we dive into the world of influencer marketing with Sedge Beswick, a true industry leader who has navigated the shifting tides of the digital era. With a proven track record connecting brands to their audiences, Sedge shares her wealth of experience gained both in-house and while running agencies.

Whether you're a business owner, influencer, or marketing enthusiast, this episode offers a wealth of knowledge and inspiration. Join the conversation and get ready to connect, learn, and grow in the world of influencer marketing.

Connect with Sedge here:
https://www.seenconnects.com
  / sedge-beswick-92573330  
  / seenconnects  

Connect with Kaye here:
Brand Personality Quiz: https://www.kayeputnam.com/brandality...
   / marketingkaye  
  / marketingkaye  
https://www.kayeputnam.com/
https://www.kayeputnam.com/brand-clar...

#onlinebusiness #brandpsychology #brandstrategy

🎙Tech Specs: https://kit.co/kayeputnam/youtube-liv...
🤓 Online Business Resources: https://www.kayeputnam.com/resources/

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[0:00] Intro
[01:27] The Rise of SEEN Connects
[04:07] Biggest changes in social media
[05:51] How to stand out in an oversaturated market
[07:47] Sedge’s favorite campaign
[12:11] Leaning into intuition
[18:32] Finding work/life balance
[21:35] How to grow as an influencer
[23:56] Working with an agency
[26:50] Common influencer/brand pitfalls
[27:52] Where to find Sedge
[28:28] What small businesses need to know


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📚 MY FAVORITE BOOKS:
Personal Development Books: https://kit.co/kayeputnam/self-develo...
Branding Books: https://kit.co/kayeputnam/branding-books

💻 BUSINESS TOOLS & SOFTWARE I RECOMMEND:
Set up & sell an online course: http://bit.ly/KayeTeachable
Host live or evergreen webinars: http://bit.ly/KayeEZWebinar
Build a lead-generating quiz: http://bit.ly/interactquizzes
Archetype-specific templates & assets: http://bit.ly/KayeCM
Captions for videos: http://bit.ly/KayeRev
Drag & drop launch funnels: http://bit.ly/KayeCF
I use Divi to build 99% of sites for me & clients: http://bit.ly/KayeDivi
& prefer to host on WPEngine: http://bit.ly/KayeWPEng (get 2 months free!)

Many of the links are affiliate links, meaning if you sign up, I’ll get a small payment as a thank you at no additional cost. I appreciate you supporting this channel!

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🧠 ABOUT:
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs who want to stand out in the market, connect with clients/customers on an emotional level, and scale their businesses.

Stick around & subscribe to learn more about... naming your brand, using psychology in business, online marketing strategy, brand design, finding your voice, creating a team culture, scaling using brand standards, ...and a whole lot more!