Making of the 2019 Adidas Pride Campaign celebrating lgbtq+ people of color, creators and athletes who inspire. In this video, I'll show you behind the scenes and go over the reason this campaign was so important because a queer creator of color photographed and directed it, me!

There's a lot of conversation about corporations showing up for and profiting off of pride. I believe that there's a huge benefit to creating visibility for LGBTQ+ people that brands can offer. That said, more often than not, these campaigns are not being created and produced by people within the community. So it's important to talk about how brands can show up ethically by bringing on teams who represent the LGBTQ rainbow to be a part of creating these campaigns.


You can view the project here: adidas.com/loveunites
The proceeds for sales go straight to the Trevor Project: thetrevorproject.org

Transaffirmingspaces.com

For this project, we had a massive and most amazing crew. I couldn't mention everyone in the video but I'm excited to do so here because every person played such a key role in bringing it all together!

LGBTQ+ INFLUENCERS: Taylor Smith, Venus X, Brandon Harrison, Dodgr, Flawless Shade, Ace Troy
DIRECTOR/PHOTOGRAPHER: Me, Gia Goodrich
CLIENT: ADIDAS
SR. MANAGER BRAND COMMS: Mark Anderson
DIR. HORIZONTAL BRAND COMMS: Tor Southard
ASSISTANT TRADE MARKETING MANAGER: Jake Hanna
EIM: Chris Prothro
SPOMA: Sean Weidman
DIGITAL CONTENT MANAGER: Alissa Murphy
CREATIVE AGENCY: HappyLucky
CREATIVE DIRECTOR: Ben Hennes
ASSOC. CREATIVE DIRECTOR: George Mollas
SENIOR DESIGNER: Katie Beasely
INFLUENCER STRATEGIST: Lauren Young
ACCOUNT DIRECTOR: Emily Stutzman
PROJECT MANAGER: Brit Allison
PRODUCTION: Revery
EXECUTIVE PRODUCER: Davis Priestley
EXEC. CREATIVE PRODUCER: Caroline Dugoni
CREATIVE PRODUCER: Jason Chau
PRODUCTION MANAGER: Hayley Wright
PRODUCTION COORDINATOR: Meagon Reed
1ST AD: Javier De La Paz
DP: Jordan Kelley
1ST AC: Jared Rogers
DIT: Chris Hackett
SOUND: Zach Kahl
KEY GRIP: Bruce Henderson
BEST BOY: Andy Barden
GAFFER: Brysen Uhalde
BEST BOY: Borkak Minarik
ART DIRECTOR: Chad Hanson
ART ASSISTANT: Austin Davila
ART ASSISTANT: Camile Carpenter
STYLIST: Kevin Smith d'Aguiar
WARDROBE ASSISTANT: Caitlin Firestone
WARDROBE ASSISTANT: Joey Talalotu
SEAMSTRESS: Fuchsia Lin
LEAD HMU: Kylie Sallee
1ST ASSISTANT: Kristi Vaughn
2ND ASSISTANT: Kendahl Robarts
PRODUCTION ASSISTANT: Andre Jones
PRODUCTION ASSISTANT: Tomas Patlan
PRODUCTION ASSISTANT: Susannah Cole
CRAFT SERVICE: Max Stein
CATERING: Teri Kam
SECURITY: KnightHawk Proction
LOCATION: Photon Studio
LIGHTING/GRIP: Gearhead
PRODUCTION SUPPLIES: central Rentals
CAMERA: Koerner Camera
RENTAL FURNITURE: Peter Corvallis
CATERING: Kam & Kam Caterin Co.





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