In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Usman Sheikh discuss the importance of personalized messaging in sales and marketing.

They explore how AI technology, such as xiQ's platform, can help salespeople tailor their communication to individual preferences and styles, improving sales effectiveness.

They also discuss the significance of relationship building, the need for legacy brands to adapt to new business models, and the importance of education and thought leadership in B2B selling. The conversation also touches on the value of post-sales support and innovation in vendor selection.

If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].

Visit our website at http://www.worldinnovators.com

Guest Bio:
Usman Sheikh, CEO, xiQ
Usman Sheikh is the visionary founder and CEO of xiQ, an award-winning B2B sales and marketing platform. With the fusion of generative AI (x GPT), behavioral science, and a curated up to the minute business corpus, xiQ is revolutionizing the industry with its groundbreaking personality-driven sales approach.

As a futurist and design thinker, Usman's goal is to humanize B2B sales and marketing by harnessing the power of generative AI and psychology. Through xiQ, sellers gain the ability to understand the mindset of prospective buyers, facilitating hyper-personalized engagement throughout the sales cycle. Usman strongly believes in achieving excellence through disciplined and relentless execution.

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