About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies - the masters of “habit-forming” products - design the tech products we can't put down. But it isn’t all negative manipulation, he says. It can and should be used for good.

TED@IBM was a TED-curated event showcasing speakers from across the IBM community. Produced in partnership with IBM, the event brought to light the often-overlooked. Examining social structures and sustainable approaches, TED@IBM explored the necessity of invention to build a better world.

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2:28 Photo: Adapted from James Cridland / Flickr / CC BY 2.0
6:06 Photo: Hakan Dahlstrom / Flickr / CC BY 2.0
8:23 Photo: PaulPaladin / Shutterstock
9:03 Photo: Marcin Wichary / Flickr / CC BY 2.0
10:08 Illustration: Kristen Bjornard / Flickr / CC BY-SA 2.0
11:13 Photo: Amy McTigue / Flickr / CC BY-ND 2.0
13:03 Photo of cyclists: Adapted from joiseyshowaa / Flickr / CC BY-SA 2.0

About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.

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