In this video, James talks about the hidden meaning when you are asked, "Tell me more about you and your business?".

People take this opportunity to talk about everything that they do, however, what is the hidden question here?

James gives his insight, using his decades of sales experience to talk about what the question really means, and gives practical tips on how to handle that question to build a good rapport with a potential client.

01:02 - Why this question is a trap
01:18 - The mistake most people make
01:54 - The hidden question
02:03 - How to handle the question well
02:50 - The job of a salesperson, and the benefits of doing it well
03:09 - The downside to not taking this approach
03:29 - The questions to ask them

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