Mechanics and game design principles can enhance our own lives through applications at school, work, and personal habit-building. What could happen in a world where there's no distinction between work and play?
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(Original air date: March 30, 2011)

If you are a working professional, bear in mind that James's offer of complimentary consulting has expired (this video is 6+ years old!). HOWEVER, don't despair if you're on a tight budget--in the time since this video was made, there are a LOT more free or very affordable resources available now for applying gamified design to your particular situation. We encourage you to peruse the existing research and literature on gamification that's been done, or even join one of the existing communities for educators and others who are interested in gamification.

Check out Erin Siegel's artwork here!
http://esda06.deviantart.com/
http://www.youtube.com/user/ESDAFable...

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♪ Intro Music: "Penguin Cap" by CarboHydroM
http://bit.ly/1eIHTDS

♪ Outro Music: "Materia Junkie" by LulzA
http://ocremix.org/remix/OCR01613/