The Fisher Body Company was a major force shaping automobiles in the 1920s and 1930s. Founded by the Fisher brothers, the company began by building bodies for both carriages and early cars. But they quickly saw that the future belonged to automobiles, and shifted their focus entirely.
The early 1920s were a turning point for Fisher Body. They struck a deal with General Motors in 1919, which eventually led to a full acquisition by GM in 1926. This close relationship with GM allowed Fisher Body to become the primary supplier of bodies for many popular GM brands like Cadillac, Buick, and Oldsmobile. Fisher Body's approach to car building revolved around innovation and efficiency. They pioneered the use of metal stamping for body panels, replacing the time-consuming and labor-intensive process of crafting bodies from wood. This shift allowed for mass production, bringing cars within reach of more Americans.
The company wasn't just about churning out bodies though. Fisher Body was also known for its focus on design and comfort. They championed the development of closed, all-weather bodies, a major shift from the open-air cars of the early days. This not only made cars more practical but also opened the door for new design elements like curves and integrated windshields.
Throughout the 1930s, and even during the Depression, Fisher Body continued to push boundaries. They introduced features like "No Draft Ventilation" which improved passenger comfort significantly. Another innovative design was the one-piece "Turret Top" made from stainless steel, showcasing both their focus on aesthetics and advancements in metalworking.
The Fisher Body name became synonymous with quality and craftsmanship during this era. Their motto, "Body by Fisher," was a mark of distinction seen on many GM cars. By embracing new technologies and focusing on both practicality and style, Fisher Body played a key role in shaping the cars of the Roaring Twenties and the Great Depression.

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