Social media has given birth to the influencer – with platforms like Snapchat and Instagram expanding the reach of peer-to-peer recommendations and shifting power from the brand to the consumer. How can brands intelligently navigate this landscape without falling victim to the least effective form of influencer marketing there is – pay-to-play? Coltrane Curtis will share insights into why the right influencers exceed celebrities in terms of ROI, why pay-for-play is the wrong approach, and examples of successful influencer campaigns.