Content marketing is essential to SEO. Having in-depth and detailed content that matches your prospects and users intent can lead to better visibility, more share and quality organic links.

One way to create high-quality content is by creating pillar pages. Here is how HubSpot defines them: "A pillar page covers all aspects of the topic on a single page, with room for more in-depth reporting in more detailed cluster blog posts that hyperlink back to the pillar page."

Creating pillar pages is a very popular strategy at the moment, but not everyone is executing them correctly. Here is some more info on what they are and how to optimize them for your content and SEO strategy.