Deb Lavoy is on a mission to eradicate disinformation. As a former software engineer and digital marketer, she recognized the established social media marketing techniques that disinformation perpetrators appropriating to manipulate us into believing falsehoods. This talk provides tips on recognizing these tricks and how to counter them. Deb Lavoy is on a mission to eradicate disinformation. Her experience in software engineering and marketing, gave her a unique perspective on the rise of disinformation in 2016: the perpetrators were maliciously appropriating tried and tested digital marketing techniques. Deb founded the nonprofit Reality Team in response.

Reality Team drowns out the lies perpetrated over social media with simply stated truths, and arms people with tools and information to join the fight. The organization builds campaigns that change the ratio of truthful to untruthful information on social media feeds and provides tools and techniques to make it easier to tell the difference.

She holds a bachelor’s of science in both computer science and neurobiology. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx