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Yes, the 2020 Genesis G90 sedan is priced much lower than BMW 7-Series, Lexus LS and Mercedes S Class. But a bargain price is still a poor value if it can’t fully satisfy owners. With fresh sheet metal and a bold new face, Genesis is looking to get noticed. Don’t need a badge to impress the herd? Available with twin turbo V6 or V8 power, the luxurious G90 Ultimate will satisfy those who are confident enough to buy on ability, not reputation. Oh, and there are Emmy Awards in this video...

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About Tom: Tom Voelk is an award-winning automotive contributor to The New York Times. His podcast was the first to win an Emmy Award (and he's won for photography, editing, producing and reporting). But really, all you need to know is in the videos. Watch a few and you'll subscribe.