"What kind of CEO are you?"

City A.M.'s UK Editor Jon Robinson sat down with the UK CEO of IKEA, Peter Jelkeby, trying to uncover what makes him and the group tick behind the boardroom.

In addition to being the kind of CEO who "walks the talk", he believes he is "approachable" and "part of the family". Is that one of the reasons behind his and IKEA's success?

On April 15th, find out the secrets behind IKEA's icon meatballs and how they adapted during the lockdown in City A.M.'s brand-new series Boardroom Uncovered, where we sit with the UK's biggest bosses to discover what goes on behind closed doors – hosted by Jon Robinson and produced by Emmanuel Nwosu.

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