No single car brand was able to mesh the ‘bank vault’ coachwork of a Mercedes, with the ride quality of a Rolls-Royce
The power of a muscle car with the durability of a Hilux.
The road manners of a BMW, at import commuter pricing.

Until this one came along.
This is the story of how the most risk averse car maker bet it all - risked EVERYTHING…
to do what their competitors thought was impossible, and build a new car - a new BRAND that would in turn unveil some of the highest quality automobiles the world has ever seen.

This is the story of Lexus. - The billion dollar gamble.


#lexus #toyota #carhistory

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00:00 Introduction
00:40 Chapter I
02:00 Chapter II
03:35 Chapter III
04:49 Chapter IV
08:24 Chapter V
10:35 Chapter VI