The ongoing digital wave is only going to get stronger — urging businesses to constantly upgrade their customer experience (CX) strategies and engagement tactics. This entails not only the CX function but also a closer look at their products, operations, marketing and technological investments — all of which culminates into adequately strong customer centricity. This keynote will unpack the essentials of a winning customer-first digital business strategy in the age of constant change.

Speaker
Murat Genc
Global Technology and Data Officer, Whirlpool Corporation

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