In Part Two of Perpetual Traffic's 3-part series on YouTube advertising, Tom Breeze covers the last of the 4 P’s of YouTube advertising: Pursuit and Promotion.

You’ll learn to employ three different YouTube ads: Advertorials, Pre-Roll Ads and the shorter “Content + Call To Action” video ad.

IN THIS EPISODE YOU’LL LEARN:

- The one YouTube ad every business should create first, how long it should be and the call-to-action you should make at the end.
- How to effectively use “pain” to move a prospect to action. (Do it the wrong way and it can backfire)
- How to repurpose a single, 5-minute “Advertorial” video ad into 5 “Content + Call To Action” video ads.

Click here to view the links and resources mentioned in the episode: https://goo.gl/zgTpdl