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Chris Johnsen is a former electrician who stumbled into land investing when he wanted to buy a neighboring lot near his house. His initial success ignited a realization of the potential in land investing.

His story is a testament to the power of taking action and seizing opportunities in an unconventional industry.

In this episode, Chris explains his journey and the strategies he's used to build a highly profitable land-flipping business in a relatively short time.

00:00:00 - Introduction
00:01:33 - Chris's Origin Story
00:04:54 - Discovering the Land Business
00:07:35 - Building a Successful Land Business
00:10:17 - Selling Land and Finding Buyers
00:13:03 - The Shift to Rural Mississippi
00:13:21 - The Impact of New Regulations
00:14:34 - Transitioning from Texting to Direct Mail
00:15:05 - The Decision to Stop Text Messaging
00:18:38 - The Challenges of Cold Calling
00:26:44 - Recognizing a Salesman
00:27:03 - Superpowers and Support System
00:28:04 - Work Hours and Team
00:29:08 - Average Deals and Notable Ones
00:31:10 - Double Closings and Timeframes
00:39:15 - Challenges of Offering Below Market Value
00:40:07 - Importance of Offering Market Value
00:40:41 - Efficiency in Business Operations
00:43:55 - Unique Approach to Lead Conversion
00:45:57 - Scaling the Business
00:52:03 - The Future of the Land Business
00:53:20 - Exploring Alternative Business Opportunities
00:54:32 - Alex Hormozi and Business Education
00:56:12 - Boosting Sales in Existing Businesses
00:57:23 - Advice for Those Getting into the Land Business

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