Explore the astonishing story of how Edward Bernays, the nephew of Sigmund Freud and the father of public relations, revolutionized marketing and changed social norms. This video delves into the infamous 'Torches of Freedom' campaign, a turning point in advertising history. In the early 20th century, smoking was predominantly a male habit, with societal taboos preventing women from lighting up. Enter Bernays, who ingeniously tapped into the women's suffrage movement, positioning cigarettes as symbols of female liberation and equality.

We also uncover how Bernays paid actresses to smoke in films, further entrenching cigarettes as fashionable accessories for women. #hollywood #smoking #manipulation #propaganda #freud #Womensrights #suffragette #smoking #history #viral #viralvideo #education #marketinghistory #edwardbernays