Love is a complex word. From the feelings we have as a child for a parent to the first spark of romance as an adolescent to the deep respect and admiration for a lifelong friend, love has many meanings.

So how can we describe Jesus’ love? The word that comes closest is probably “agape” — an ancient Greek word that represents the highest form of charity or the love of God for humankind and vice versa. Jesus demonstrated agape love through acts of selflessness, kindness, and service — never expecting anything in return.

It struck us that the closest we, as humans, come to understand this agape love is probably through our family experiences — parents to child and child to parent. It’s the kind of love that compels a parent to stay up all night with a sick child or compels a child to open their home to their aging parents. That’s the inspiration behind this commercial — recognizing and honoring the people who have reflected Jesus’ love by sacrificing tirelessly and loving without conditions or expectations.