Traditional business models, design practices and operations are being disrupted by 3D printing and additive manufacturing today. Lighter and stronger products, lower production costs, accelerated times to market and increased customer choice. Start-ups discuss how they are disrupting traditional business models and industries.

Joining Karen Kerr, Advanced Manufacturing Executive Director, GE Ventures, is Dr. Joseph DeSimone, CEO and Co-Founder, Carbon and James Carnes, VP of Global Brand Strategy, Adidas.