I unabashedly love Apple’s education initiatives. It’s a type of accessibility. Of making technology more available and approachable to more and more people. And, yeah, sure, Apple will sell you an iPad for 300 bucks or an iPhone for 700 or a MacBook for 1100, or whatever, but Apple also makes tons of educational content available for free to people and schools, and training through curriculum and at Apple Retail Stores, all for everyone and all for free. As in, you don’t have to spend a dime on it.

It’s what I mean when I talk about the value of something being fundamentally different from the cost. It’s something that I think gets lost in the vast majority of coverage. And it’s why I’m incredibly grateful you all help me make videos like these to try and do something about it.

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