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Referral programs, often overlooked, hold the key to accelerated product growth. These programs can secure up to 40% of new users while significantly cutting marketing expenses. This talk will unveil the impact of referral programs on product success, guide you in tailoring them to your product's strengths, and provide strategies to build or enhance programs for maximum impact. By the end, you'll have a clear understanding of steps to fuel your product's growth through strategic referral initiatives.

Key highlights:
✅ Why Referrals Matter: discover their impact on user acquisition, loyalty, and marketing efficiency.
✅ Referrals 101. Craft Your Tailored Referral Program: learn the essentials and identify program types aligned with your unique product.
✅ Maximise Growth Strategies: explore key strategies to optimize your referral program for success.

ABOUT THE SPEAKER:

🚀 Asya Kuznetsova is a Senior Product Manager at Wise (formerly Transferwise). She focuses on boosting organic growth and word-of-mouth, consistently bringing in over 70% of new users each month. In her previous experience, she has successfully led Edtech products from MVP to scaling at Yandex (5th largest search engine globally) and played key roles in leading Fintech startups in the UK and US.

ABOUT US:
Product School (https://prdct.school/3DYNwmd) is the global leader in Product training with a community of over two million product professionals.

All of our instructors are Product Leaders working at top Silicon Valley companies including Google, Meta, Netflix, Airbnb, Uber, and Amazon.

Designed to fit into your work schedule, all certifications are taught live online in small cohorts.

Our methodology features the hands-on experience you need to build digital products, lead cross-functional teams, and career coaching to get your product management job or promotion.

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