With 2 million videos, and 247 thousand creators, Mukbang eating videos are a South Korean phenomenon that has gone global.

Ordinary people film themselves slurping, chewing, inhaling - often vast amounts of food. And hundreds of millions tune in. But while politicians praise Mukbang in India, and government agencies support Mukbang videos in South Korea, China banned Mukbang videos in 2021.

Just why have such seemingly innocuous eating videos gotten politicians involved?

Watch more Undercover Asia:    • Undercover Asia | Full Episodes  

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About Undercover Asia 10: CNA's award-winning investigative series Undercover Asia uncovers the hard truths in the underbelly of Asia, and exposes the unintended fallout of change in the fast-moving continent.
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