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Nikola Motors rise and fall

To become the next game-changer in zero-emission vehicles, you can't rely on just good design. It seems that you also need to be brash and bold. Oh, and lots of tweeting.
You're also bound to suffer from comparisons with other companies, like Tesla and their controversial founder, Elon Musk.
One company had all the necessary ingredients: an eccentric founder, a seemingly perfect vehicle, and many promises.
We are talking about Nikola Motor and its vision for the future of transportation. But it was a vision that shattered in a matter of months. We'll tell you all about Nikola in this episode of Company Forensics.

#startups #Slidebean #Nikola

0:00 - Intro
0:55 - Nikola: Nikola Motors is born
2:09 - Nikola: The first model, sort of
4:00 - Nikola: More and more hype
5:39 - Nikola: Promises
6:53 - Nikola: So, is it a fraud or not?
7:56 - Nikola: The Hindenburg Report
9:20 - Nikola: Crash and consequences
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Read the video transcription + sources: https://slidebean.com/blog/startups-n...

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