In early 2021, Apple decided to make the groundbreaking decision to give iOS users the option to prevent companies like Google and Facebook from collecting excess data. This was widely praised by the media as a pro-consumer move that gave society just a little bit more privacy. However, the truth is that one of the main reasons that Apple shut out all of these other companies is so that they can track you themselves. You see, iPhone unit sales have been stagnant and even declining for several years now. Apple has tried to compensate for this by increasing the price of the iPhone, but this is not a long-term solution. The best solution long term is to pivot to services and figure out how to monetize the iPhone users that already exist as opposed to trying to sell more iPhones. This is what Apple has been trying to do with Apple Music, iCloud, Apple TV, Apple Care, and dozens of other services. But, by far the most profitable service in the world is the service of ads, and it looks like Apple wants a piece of the pie. This video explains the truth about why Apple shut out external tracking and their rumored plans to introduce their own ads business.

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Timestamps:
0:00 - Ask Not To Track
2:00 - Falling Sales
5:14 - Attracting The Masses
8:27 - Software Giant
11:24 - Bring In The Ads
14:12 - The Future Of Apple

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