Product design, especially when it relates to the delivery of medicine, is a complicated process. Sometimes the design is a success–widely accepted and seamlessly integrated into people’s lives. Sometimes product design falls short–observations around current trends and reactions to past products may not have been considered. In this TEDMED Conversation, Heidi Larson, MA, PhD, Professor of Anthropology & Risk, and Marc Koska, OBE, Co-Founder of Apiject, discuss why anthropological observations play a critical role in product design and delivery.

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We discuss:
-Top lessons learned from the pandemic
-Paying more attention to anthropological observations
-Accounting for human factors in design

Related research & resources:
-Five Qualitative Research Concepts Grounded in Anthropological Methods for Teaching Design in Healthcare. Healthcare. 2022; 10(2):360. https://www.mdpi.com/2227-9032/10/2/360
-The anthropology of health systems: A history and review, Social Science & Medicine. 2022. https://doi.org/10.1016/j.socscimed.2...
-Stuck: How Vaccine Rumors Start - and Why They Don't Go Away. https://www.amazon.com/Stuck-Vaccine-...