In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing blog posts, or planning podcast episodes, the right angle can make all the difference in capturing your audience's attention.

Some key takeaways:
→ Avoid the launch hype trap: Focus on creating sustainable, long-term impact rather than chasing short-lived bestseller lists or viral fame.
→ Master the art of the angle: Learn Lucy's three-pronged approach to developing powerful angles based on your business expertise, human interest, or passion points.
→ Embrace transparency: Build trust with your audience by being honest and authentic in your marketing, without resorting to exaggeration or overpromising.
→ Think beyond the obvious: Challenge yourself to find fresh, unconventional angles that set your brand apart from the competition.
→ Tailor your angle to the medium: Understand how to adapt your story ideas for different marketing channels, from email subject lines to podcast episode titles.

🤘 CHAPTERS
00:00 – Intro
01:36 – Knowing how to launch
04:59 – Who to pitch your product to
09:46 – How to choose a good story angle
17:23 – Criteria to create a great story angle
22:58 – How to reach an advanced level of PR
26:25 – Lucy's process for choosing an angle
45:49 – Number 1 Tip to "show up"
50:55 – Hyping yourself up
54:57 – Lucy's top 3 resources
57:24 – Outro

Episode page: https://podcast.everyonehatesmarketer...
Daily emails: https://www.everyonehatesmarketers.com

🤘 RESOURCES MENTIONED
RuPaul's Drag Race
Fuerza Bruta Show
Flow State by Bobby Lyte

🤘 CONNECT WITH LUCY
Web: https://www.hypeyourself.com/
LinkedIn: https://www.linkedin.com/in/lucywerne...
Instagram: https://www.instagram.com/lucywernerp...
X: https://twitter.com/lucywernerpr?lang=fr
Substack: https://hypeyourself.substack.com/
Medium:   / lucywernerpr  

🤘 CONNECT WITH LOUIS
Web: https://www.everyonehatesmarketers.com 
LinkedIn:   / louisgrenier  

🤘 THINGS I SELL THAT I'D LIKE YOU TO BUY
The F*cking Fast Buyer Insights [F²BI] System: https://products.stfo.io/ffbi