This is an episode of The Pomp Podcast with host Anthony "Pomp" Pompliano and guest, Rameez Tase. He is the co-founder & CEO of ANTENNA Analytics, a new media measurement company using an advanced data approach to provide analytics for subscription businesses. Previously, he was VP of Audience Growth & Analytics at Axios and Mic, where he led performance marketing, customer retention, content insights, and data analytics teams.

In this conversation, we discuss modern media companies, the subscription business model, what is working for the world class subscription businesses, and why data is so important for anyone looking to grow their product and subscribers.

Pomp writes a daily letter to over 50,000 investors about business, technology, and finance. He breaks down complex topics into easy to understand language while sharing opinions on various aspects of each industry. You can subscribe at https://pomp.substack.com/

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TIMESTAMPS:
00:00 - Intro
00:13 - Background
02:28 - Scaling
04:43 - Underestimating customer LTV
06:06 - Antenna
07:58 - What's driving the subscription trend
09:42 - Benchmarks of a world class company
11:16 - Mistakes that increase churn
13:51 - Can mass and niche strategies coexist?
16:10 - Podcast subscriptions
21:07 - What is Antenna?
23:10 - Where Antenna gets its data from
24:36 - Fundraising strategy
27:22 - Antenna's business model
29:33 - Favorite books or media
31:03 - Aliens
31:49 - Questions for Pomp