COVID-19 has presented unique challenges and unprecedented circumstances for brands, but if we look carefully at the trajectory of the industry prior to the COVID-19 outbreak, it appears that the outcome, save for the tragic cost in human lives, is not that dissimilar from the retail future we would have eventually found ourselves in. More on this in Reilly Stephens latest piece on the Retail Prophet blog: http://www.retailprophet.com/retailvs...