Apple HomePod Mini is, like HomePod, a pretty incredible achievement in sound and technology. Will it struggle to be more than a "smart speaker", competing with Amazon Echo and Alexa devices or Google Home products - or will it find the right audience for what it is and can be? I'm the ideal HomePod Mini consumer, so I'll share my experiences and opinions on what HomePod Mini really is and who it's really for - and sketch out some marketing ideas that could make the message of HomePod Mini more compelling.

I help discerning brands and businesses create a results-driven modern marketing engine with premium experiences. See what else I can help you with at https://notreallyrocketscience.com

***********************************

I reference this article from MacRumors: https://www.macrumors.com/2020/11/18/...

Get more marketing insights at this playlist:    • Marketing Insights  

Explore more opinions and points of view on Apple, its products and its marketing at this playlist:    • Apple  

***********************************

Twitter:   / chrisbintliff  
Facebook:   / notreallyrocketscience  
LinkedIn:   / chrisbintliff  

***********************************

Credits