As the NTT #INDYCAR SERIES season shifts into high gear this weekend in St. Petersburg, race fans will see lots of new graphics, videos and content promoting INDYCAR and its drivers. How does that all come to life? And when?

On this episode of Behind the Bricks, IMS President Doug Boles takes you behind the scenes of the IMS set at Content Days and talks to the key people that make INDYCAR Content Days and success and get you ready for 2024 @indyc@indycar season.