Christian Herrera and 2Deep, co-founders of LA's Gasolina Records, join me to discuss American Reggaeton – a new wave of US-born Latino artists aiming to break into the Latin-American market. We'll explore how they built Gasolina Records, the challenges facing American Latino reggaetoneros, and how their label plans to change the industry landscape.

Episode Summary:
The origins of Gasolina warehouse parties (03:31)
Partnering with Live Nation (05:42)
The challenges American reggaeton artists face (12:34)
Gasolina Record's vision for the future (16:14)
The controversy around the term "LatinX" (18:01)

Are you an American-Latino artist? Tell us about your experiences!
What are your thoughts on the LatinX debate? Answer in the comments below.

Recommended videos: 👾
   • Latin Grammy Nominations 2020: The Re...  
   • Jessy Terrero On Why Hollywood Hasn't...  
   • Ximena Sariñana on 'Amor Adolescente,...  

‘Highly Relevant' is a Latino pop culture podcast hosted by Jack Rico, a TV host, journalist, and film critic. He interviews Latino actors, musicians, journalists, and media executives to explore their impact on mainstream culture and entertainment.

Subscribe and listen to "Highly Relevant": 🎧
Spotify: https://bit.ly/3NTghpq
iTunes: https://bit.ly/48zfO44

Follow me: 📱
  / jackrico  
  / jackricofficial  
  / jackrico10