How Apple cracked the India market. The rocky journey of the techie giant in India
Bisbo Bisbo
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 Published On Apr 27, 2023

From ignoring India a decade back to becoming the Apple of its eye, it been a long journey for Apple, full of ups and downs. Today Apple is a showcase of India's PLI scheme, exporting over $5bn worth of phones.
#appleindia #plischeme #indiaexport

Sources

Business Standard
Indian firms to make key components for Apple; Surajeet Das Gupta; Apr 18, 2023
Tata step up investments for a bite of Apple’s India pie; Dev Chatterjee; Apr 18, 2023
Govt. may ask Cook to make more iPhones in India; Surajeet Das Gupta; Apr 16 2023
Roller-coaster ride: How Apple's India strategy finally bore fruit; Surajeet Das Gupta; Apr 12 2023
Is Apple gearing up to upset the PC cart? Shivani Shinde & Aryaman Gupta; Apr 12, 2023

HT Tech
Apple CEO Tim Cook to meet Modi and his gold iPhone; May 20, 2016

Economic Times
Apple’s premium resellers look to cash in on the buzz; Subhrojit Mallick; Apr 19, 2023
Turn the white collars up; Swaminathan S Anklesaria Aiyar; Apr 19, 2023
Bumper Apple harvest: iPhone FY23 exports jump 4x to top $5bn; Kiran Rathee; April 12, 2023

Mint
Tim Cook commits to doubling job creation in India; Gulveen Aulakh; Apr 20, 2023
Apple store’s entry into India, in charts; Shuja Asrar; Apr 20, 2023

Apple Insider
Apple surging ahead in India tablet + PC market, with overall contraction; Andrew Orr; Dec 23, 2022

Time of India
Apple Set to Drive More Jobs with Bigger Make-in-India Play

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