Hello, sunshines! Today I am joined by Natalie Neal Hassett and we are focusing on the concept of sensory branding. Through exploring how incorporating the five senses can enhance brand visibility, appeal, and loyalty, Natalie shares her insights on creating a distinct brand vibe. The discussion covers the importance of emotional connections in purchasing decisions, the role of photography in capturing and conveying a brand's essence, and the strategic use of personal branding elements like colors and fonts. Natalie also emphasizes the shift from traditional marketing strategies to a more introspective approach that starts from understanding one's unique brand essence and expressing it authentically. The episode is full of practical advice for businesses on implementing sensory branding, and I can’t wait to hear how it impacts you!

DM me and tell me how you’re going to incorporate sensory branding into your business! -   / racheltraxler  

☀️Extras!☀️

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☀️Time stamps☀️
00:00 Introducing Sensory Branding
03:04 Implementing Sensory Branding: Strategies for Photographers
08:00 Exploring Personal Brand Essence Through Human Design
17:58 Simplifying Branding: Embrace Your Unique Vibe
22:26 Final Thoughts

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