Alessi has somehow managed to make something as banal as a citrus squeezer controversial. The industrial design was done by world-renowned designer Philippe Starck. 30 years later, it is still one of Alessi’s most commercially successful products. The juicy salif is probably the greatest present-day example of style over substance. As a juicer, its utility is average, at best. As a conversation piece, it is perfect. As a result, the object has become a design icon.

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John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

Sinix Design's video on shape appeal:    • Design Theory: Shape Appeal