Businesses are struggling to retain their top young talent. The workplace preferences of each demographic are unique, and Generation Z is no different. In his talk, Andrei leverages his research and personal experiences to provide actionable insights on how any organization can improve the retention of their Gen Z employees.

Andrei is a third-year McGill undergraduate studying Economics and Finance. He is also the Co-President of Canada's largest Gen Z consulting firm, JED Consulting. Working for some of Canada's largest and most innovative companies, JED delivers the strategies, marketing and consumer insights that shapes how corporate Canada engages with the 16-24-year-old demographic. Prior to this role, Andrei founded one of largest peer-tutoring companies in the Greater Toronto Area and spearheaded the advocacy for various youth-centric pieces of legislation. In his talk, Andrei will seek to provide a new perspective on a challenge countless organizations have faced since the COVID-19 pandemic: retaining their young employees. Leveraging the latest JED research and his personal experiences, Andrei will provide actionable insights relevant to any organization that employs – or is looking to employ – young talent. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx