What is Strategic Marketing Transformation?

Obehi Remi-John, Global Marketing Director Respiratory at Reckitt provides the below explanation:

Strategic Marketing Transformation is about evolving your business so that it can survive in the long term. Are you making the changes necessary to keep up with the ever changing marketplace and consumer needs ?

Whether its changes in your infrastructure or ability to collect data, it's about keeping up with the pace of change and to not fall behind.

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