In this short tutorial, Mat Shore the world leading expert on Insight and Value proposition creation explains how to create an elevator pitch of your Value Proposition for senior managers.

If you want and need to sell your ideas and concepts to senior stakeholders you are going to need to be an expert at pitching and creating elevator pitches.

But it's not easy

First you need to coherently communicate your strategy, then bring it to life with relevant visuals, demonstrations and statistics

This short tutorial video explains in detail how the experts do it.

Mat Shore has an infectious passion for innovation. His ability to explain and encourage new thinking in innovation has led to Mat being invited to train over 35,000 people in North America. Latin America, Asia and Europe over the last 17 years. Mat Shore has worked on countless innovation projects with market leaders such as GE, Philips, Samsung, Citrix, Lafarge, Idexx, Electrolux, Carestream, AON, Bank of America and many more. His simple but proven 6 elements method for writing insights and value propositions is used by a quarter of a million employees worldwide. Mat was invited to be the key note speaker at the PMA conference in Las Vegas with 20,000 attendees. His books the 7 Deadly Sins of Innovation and 7 Heavenly Habits of Innovation are best sellers and his thoughts on innovation have appeared in newspapers around the world, from the Times of London to the South China Post.

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