SWOT Analysis - a popular framework for assessing the strategic position of a business - is introduced in this video.

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VIDEO CHAPTERS
0:00 Introduction
0:09 What is SWOT Analysis?
0:36 SWOT Analysis Overview
1:11 Assessing Strengths & Weaknesses
2:10 Likely Evidence of Strengths & Weaknesses
3:29 Evaluating Strengths and Weaknesses
4:49 Assessing Opportunities & Threats
5:07 How Useful is SWOT Analysis?