Ben Sherman "Own the Moment" | AW23 Signature Collection
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 Published On Sep 20, 2023

Introducing the AW23 Signature Collection - "Own the Moment"

The Modern Jazz collection has a distinctive rich colour palette ranging from vintage tones of toffee brown, cream and biscuit perfect for the fall-winter season. The colour scheme runs through knitwear stripes, iconic plaids, and new winter floral designs. We also introduce striking jade green and classic Black Watch plaid colours, featured in statement pieces across the collection.

This season’s key looks feature new art deco winter floral-inspired vintage prints, all worn in a sharper, more dressed-up approach reminiscent of the 1950s jazz era. These statement prints are seen for the first time on chunky knitwear, and fine knits are paired with cord shirting, elevating the look to a defined, sophisticated style.

Sitting alongside this is a nod back to Ivy Sports heritage. A new sporty take on the rugby polo top is updated with seasonal branding and graphics with contemporary colour-blocking. Using more wool and textured fabrications, autumnal outerwear has evolved in a selection of modern bomber jackets and button-through chore work-wear styling.

Finally, we continue to develop and explore 60’s inspired fine knits. The mod polo is refined again this season, with premium merino yarns elevating our iconic look. These are accompanied by multiple textured patterned knits, becoming new staples for this season and future collections.

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