Sales is the lifeline of every business. And in this video, I will decode the 5 critical factors that can help you double your sales and conversions.

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Selling is not a script.

It’s about congruence.

If you’re someone who’s trying everything and still not getting sales, here are some ideas.

1. People need to buy YOU first, before they even buy your product. For this, you need to be absolutely congruent with yourself and your product. You also need to have a deep rooted vision or intention to doing business. People can sense this at a very core subconscious level. This is the deep level stuff that most people don’t work on.

2. Next, is your PRODUCT. Are you just selling a product for profit, or are you genuinely trying to solve a problem? People will exchange money with you only if they see that “they” can get a tangible benefit by investing in your product. If your product does not address the needs of your customer on a deep level, they will not be interested, period. The depth of your product and the simplicity of your presentation also helps them make a buying decision.

3. Let’s talk about the OFFER! If you have an awesome product without an irresistible offer, then people just won’t take action. We humans respond only to scarcity or urgency. We take action only if we feel that there’s something so awesome, with a limitation. So your offer genuinely has to have a limiter to make people complete that transaction.

4. Now, it’s get into PRACTICE. Nobody becomes an expert overnight. Nobody gets seamless sales overnight. You have to practice your content and value based sales pitch multiple times even if it’s not working initially. You have to review and tweak it till you hit the sweet spot. And even after you’ve hit the sweet spot, you’ll still have situations where conversions will drop. Sales is a very dynamic game and there are multiple factors that can affect your conversions. The Day, your mindset, your mood, your energy, your target audience, the time of the year and many more.

5. Finally, here’s the BOMB! It may hurt some people. But I’ll share it anyway. Don’t expect anyone to buy anything from you if you are not continuously investing in yourself. Your customers are a mirror of you. If you are complaining about things, your customers will be that way. If you are judgemental, your customers will judge you. If you are investing in courses and tools to constantly upgrade yourself, you will attract the same kind of customers who are in growth mode. This point is also about congruence! If you are willing to invest ₹1 Lac in yourself, then you have all the right to charge your customers ₹1 lac. Simple mirror.

Based on these points, which of the 5 areas do you think you need to work on the most?
Comment below.